Browsing by Author Tsiotsou, Rodoula H.
Showing results 1 to 5 of 5
|2014||Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness||Tzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George|
|2016||A framework for innovative service design||Furrer, Olivier; Sudharshan, D.; Tsiotsou, Rodoula H.; Liu, Ben S.|
|2019||Rate my firm: cultural differences in service evaluations||Tsiotsou, Rodoula H.|
|Feb-2016||A service ecosystem experience-based framework for sport marketing||Tsiotsou, Rodoula H.|
|2016||The social aspects of consumption as predictors of consumer loyalty||Tsiotsou, Rodoula H.|