Please use this identifier to cite or link to this item:
Title: Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach
Authors: Abbasi, Amir Zaib
Tsiotsou, Rodoula H.
Hussain, Khalil
Rather, Raouf Ahmad
Ting, Ding Hooi
Type: Article
Subjects: FRASCATI::Social sciences
FRASCATI::Social sciences::Economics and Business
Keywords: Destination images value
Social media
Consumer engagement
Consumer involvement
Ducoffe's model
Elaboration likelihood model (ELM)
Issue Date: Mar-2023
Source: Journal of Retailing and Consumer Services
Volume: 71
First Page: 103231
Abstract: Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and motivate their eWOM behavior. This study aims to identify and test the direct and indirect factors related to social media images of tourism destinations that could predict eWOM. Using the Stimulus-Organism-Response (S–O-R) as an umbrella framework, we integrated Ducoffe's model and the Elaboration Likelihood Model (ELM), to study the role of social media destination images' features (entertainment, informativeness, irritation, credibility, personalization, and incentives) on consumer's perceived value and eWOM through consumer engagement and involvement. Using a survey research method, we collected data from 307 individuals and tested the proposed structural model using the PLS-SEM-based transmittal mediation approach. The findings supported the proposed relationships providing valuable theoretical and practical implications.
ISSN: 0969-6989
Other Identifiers: 10.1016/j.jretconser.2022.103231
Appears in Collections:Department of Business Administration

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.