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Title: Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement
Authors: Zaib Abbasi, Amir
Alqahtani, Nasser
Tsiotsou, Rodoula H.
Rehman, Umair
Hooi Ting, Ding
Type: Article
Subjects: FRASCATI::Social sciences
FRASCATI::Social sciences::Economics and Business
Keywords: Esports
Online reviews
Consumer videogame engagement
Uses and gratification theory
Playful consumption experiences
Issue Date: Feb-2023
Source: Telematics and Informatics
Volume: 77
First Page: 101937
Abstract: This study aims to propose and test a conceptual model identifying playful-consumption experiences (i.e., role-projection, fantasy, escapism, enjoyment, sensory experiences, emotional involvement, and arousal) as potential drivers of consumer esports videogame engagement as well as continuance intentions, electronic word-of-mouth (eWOM), and online reviews as possible outcomes. Using the esports games' context and analyzing data from 290 gamers, the study utilized PLS-SEM using SmartPLS 3.3.9 to test the structural model. The results showed that the proposed playful-consumption experiences such as enjoyment, sensory experiences, emotional involvement, and arousal positively affect consumers’ esports game engagement. Furthermore, the results indicate the positive influence of esports game engagement on continuance intentions to play esports, eWOM and post online reviews. This study extends the esports gaming literature by examining both the antecedents and consequences of esports game engagement and provides valuable theoretical and practical implications.
ISSN: 0736-5853
Other Identifiers: 10.1016/j.tele.2023.101937
Appears in Collections:Department of Business Administration

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