Please use this identifier to cite or link to this item: https://ruomo.lib.uom.gr/handle/7000/183
Title: Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping
Authors: Fotiadis, Anestis K.
Vassiliadis, Chris
Type: Article
Subjects: FRASCATI::Social sciences
FRASCATI::Social sciences
Issue Date: 2017
Source: Journal of Business & Industrial Marketing
Volume: 32
Issue: 3
First Page: 347
Last Page: 356
URI: https://doi.org/10.1108/JBIM-11-2014-0226
https://ruomo.lib.uom.gr/handle/7000/183
Electronic ISSN: 0885-8624
Other Identifiers: 10.1108/JBIM-11-2014-0226
Appears in Collections:Department of Business Administration

Files in This Item:
File Description SizeFormat 
Final Main Document - JBIM Final Being customer-centric through CRM metrics in the B2B.pdfBeing customer-centric through CRM metrics in the B2B299,15 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.