Please use this identifier to cite or link to this item:
https://ruomo.lib.uom.gr/handle/7000/183
Title: | Being customer-centric through CRM metrics in the B2B market: the case of maritime shipping |
Authors: | Fotiadis, Anestis K. Vassiliadis, Chris A. |
Type: | Article |
Subjects: | FRASCATI::Social sciences FRASCATI::Social sciences |
Issue Date: | 2017 |
Source: | Journal of Business & Industrial Marketing |
Volume: | 32 |
Issue: | 3 |
First Page: | 347 |
Last Page: | 356 |
URI: | https://doi.org/10.1108/JBIM-11-2014-0226 https://ruomo.lib.uom.gr/handle/7000/183 |
Electronic ISSN: | 0885-8624 |
Other Identifiers: | 10.1108/JBIM-11-2014-0226 |
Appears in Collections: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
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Final Main Document - JBIM Final Being customer-centric through CRM metrics in the B2B.pdf | Being customer-centric through CRM metrics in the B2B | 299,15 kB | Adobe PDF | View/Open |
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