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Title: Blueprinting an Event & Customer Oriented Marketing Mix: The Case of the Sfendami Mountain Festival Small Scale Event
Authors: Gkarane, Sofia
Editors: Vassiliadis, Chris A.
Type: Article
Subjects: FRASCATI::Social sciences
FRASCATI::Social sciences
Issue Date: 2016
Source: International Journal of Strategic Innovative Marketing
Volume: 3
Issue: 1
First Page: 13
Last Page: 28
ISSN: 2241-8407
Electronic ISSN: 2241-8407
Other Identifiers: 10.15556/IJSIM.03.01.002
Appears in Collections:Department of Business Administration

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