1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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2023You Look like You’ll Buy It! Purchase Intent Prediction Based on Facially Detected Emotions in Social Media Campaigns for Food ProductsTzafilkou, Katerina; Economides, Anastasios A.; Panavou, Foteini-Rafailia
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2020All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the selfPanigyrakis, George; Panopoulos, Anastasios; Koronaki, Eirini
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