Two Valuation Models applied to Coca-Cola Hellenic in relation to Geographic Regions and Product Categories

Abstract

In this paper, the valuation task at Coca -Cola Hellenic Bottling Company S.A. presented to determine the intrinsic value of its stock. The intrinsic value of an asset is its value given a hypothetically complete understanding of the asset’s investment characteristics, seeking the intrinsic value of a company, and making further assumptions regarding aspects of combined operations. It provides real-world insight on the application in practice, as a part of an equity research report which received excellent reviews competing in the CFA Institute Research Challenge representing the University of Macedonia. The finance and valuation analyses were implemented in Excel spreadsheets.