Institutional Repository of Academic Research
University of Macedonia
Please use this identifier to cite or link to this item:
https://ruomo.lib.uom.gr/handle/7000/52| Title: | Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness |
| Authors: | Tzoumaka, Eugenia Tsiotsou, Rodoula H. Siomkos, George |
| Subjects: | FRASCATI::Social sciences::Economics and Business FRASCATI::Social sciences::Media and communications |
| Issue Date: | 2014 |
| Source: | Journal of Marketing Communications |
| Volume: | 22 |
| Issue: | 3 |
| First Page: | 307 |
| Last Page: | 326 |
| URI: | https://doi.org/10.1080/13527266.2014.894931 https://ruomo.lib.uom.gr/handle/7000/52 |
| ISSN: | 1352-7266 1466-4445 |
| Other Identifiers: | 10.1080/13527266.2014.894931 |
| Appears in Collections: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Delineating the role of endorser's perceived qualities September 2013 F 2019.pdf | 444,63 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.