Please use this identifier to cite or link to this item: https://ruomo.lib.uom.gr/handle/7000/550
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMisirlis, Nikolaos-
dc.contributor.authorVlachopoulou, Maro-
dc.date.accessioned2019-12-14T10:56:33Z-
dc.date.available2019-12-14T10:56:33Z-
dc.date.issued2018-02-
dc.identifier10.1016/j.ijinfomgt.2017.10.005en_US
dc.identifier.issn0268-4012en_US
dc.identifier.urihttps://doi.org/10.1016/j.ijinfomgt.2017.10.005en_US
dc.identifier.urihttps://ruomo.lib.uom.gr/handle/7000/550-
dc.description.abstractThe purpose of this study is to present a mapping literature review and a classification for research articles regarding social media metrics and analytics in marketing. The review covers 52 articles from peer review journals and international conferences, from 2010 to 2016. These 52 articles are classified in 5 distinct categories based on their: methodology of research, type of analysis, field of study, marketing objectives and social media type/platform used. The findings of the study reveal which is the most used subcategory for each classification, trends and tendencies. This review provides a base classification for researchers and an editable and continuously augmenting typology for further research in the area.en_US
dc.language.isoenen_US
dc.sourceInternational Journal of Information Managementen_US
dc.subjectFRASCATI::Social sciences::Economics and Business::Business and Managementen_US
dc.subjectFRASCATI::Natural sciences::Computer and information sciencesen_US
dc.subject.othersocial mediaen_US
dc.subject.othersocial media analyticsen_US
dc.subject.othermarketingen_US
dc.subject.otherliterature reviewen_US
dc.subject.otherframeworken_US
dc.titleSocial media metrics and analytics in marketing – S3M: A mapping literature reviewen_US
dc.typeArticleen_US
dc.contributor.departmentΤμήμα Εφαρμοσμένης Πληροφορικήςel
local.identifier.volume38en_US
local.identifier.issue1en_US
local.identifier.firstpage270en_US
local.identifier.lastpage276en_US
Appears in Collections:Department of Applied Informatics

Files in This Item:
File Description SizeFormat 
Social Media Metrics and Analytics in Marketing - S3M.pdf605,12 kBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.