1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Αποτελέσματα από Τεκμήρια:
Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
Ιαν-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos
2019The dilemma of luxury brand extensionsMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas
25-Αυγ-2021The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation ModelHatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
2021Metaphors and Body Copy in Online Advertising EffectivenessHatzithomas, Leonidas; Manolopoulou, Aikaterini; Margariti, Kostoula; Boutsouki, Christina; Koumpis, Dimitrios
2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
1-Ιου-2022Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2022Green Advertising on Social Media: A Systematic Literature ReviewKtisti, Evangelia; Hatzithomas, Leonidas; Boutsouki, Christina
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