1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Αποτελέσματα από Τεκμήρια:
Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
2016Standardization, Adaptation, and Personalization of International Corporate Social Media CommunicationsHatzithomas, Leonidas; Fotiadis, Thomas A.; Coudounaris, Dafnis N.
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2018The impact of atmospherics on WOM about short life-cycle products: the case of motion picturesHatzithomas, Leonidas; Gkorezis, Panagiotis; Zotou, Athina Y.; Tsourvakas, George
3-Αυγ-2018Gender stereotypes in advertisements for male politicians: longitudinal evidence from GreeceKotzaivazoglou, Iordanis; Hatzithomas, Leonidas; Tsichla, Eirini
Ιαν-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos
2019The dilemma of luxury brand extensionsMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas
2020Gender stereotypes in original digital video advertisingAramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina; Hatzithomas, Leonidas
2020Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in TourismKatsikari, Christina; Hatzithomas, Leonidas; Fotiadis, Thomas A.; Folinas, Dimitrios
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