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Results 1-10 of 47 (Search time: 0.01 seconds).
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Issue DateTitleAuthor(s)
2019Rate my firm: cultural differences in service evaluationsTsiotsou, Rodoula H.
Feb-2016A service ecosystem experience-based framework for sport marketingTsiotsou, Rodoula H.
2016A framework for innovative service designFurrer, Olivier; Sudharshan, D.; Tsiotsou, Rodoula H.; Liu, Ben S.
2014Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectivenessTzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2016Standardization, Adaptation, and Personalization of International Corporate Social Media CommunicationsHatzithomas, Leonidas; Fotiadis, Thomas A.; Coudounaris, Dafnis N.
2016Road towards Lean Six Sigma in service industry: a multi-factor integrated frameworkTsironis, Loukas K; Psychogios, Alexandros G.
2017Evaluating higher education teaching performance using combined analytic hierarchy process and data envelopment analysisThanassoulis, Emmanuel; Dey, Prasanta Kumar; Petridis, Konstantinos; Goniadis, Ioannis; Georgiou, Andreas C.