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dc.contributor.authorSaprikis, Vaggelis-
dc.contributor.authorMarkos, Angelos-
dc.contributor.authorZarmpou, Theodora-
dc.contributor.authorVlachopoulou, Maro-
dc.date.accessioned2020-04-09T19:34:36Z-
dc.date.available2020-04-09T19:34:36Z-
dc.date.issued2018-01-
dc.identifier10.4067/S0718-18762018000100105en_US
dc.identifier.urihttps://doi.org/10.4067/S0718-18762018000100105en_US
dc.identifier.urihttps://ruomo.lib.uom.gr/handle/7000/683-
dc.description.abstractMobile Technology is creating a range of tremendous opportunities and new revenue streams for businesses across industry sectors through the delivery of chargeable mobile products and services via the deployment of innovative value-added solutions that exploit the commercial benefits of mobility. To keep up with the pace of change, companies increasingly want to understand the behavioral attitude of the modern mobile consumer. The aim of this paper is to find out users’ reaction towards different parameters that would influence their intention to utilize their mobile devices in order to purchase products and services online focusing on the current Greek reality. The extant literature focuses on understanding the factors that might affect consumers’ behavior intention to adopt m-shopping; these studies are mostly based on behavioral intention theories, such as Technology Acceptance Model, Diffusion of Innovation and Unified Theory of Acceptance and Use of Technology. In this study, new theoretical constructs are combined with existing evidence in order to extend the Technology Acceptance Model as it was initially established by Davis and later further enriched by other researchers. The proposed model includes behavioral intention, mobile skillfulness, enjoyment, anxiety, perceived usefulness, perceived ease of use, trust, relationship drivers, and innovativeness. Keywords: Mobile consumers’ behavior, Mobile shopping drivers, Mobile shopping intention, Innovativeness, Trust, Relationship drivers, Enjoyment, Mobile skillfulness, SEM (structural equation modeling)en_US
dc.language.isoenen_US
dc.sourceJournal of Theoretical and Applied Electronic Commerce Researchen_US
dc.subjectFRASCATI::Social sciences::Economics and Business::Business and Managementen_US
dc.subjectFRASCATI::Social sciencesen_US
dc.subject.otherMobile consumers’ behavioren_US
dc.subject.otherMobile shopping driversen_US
dc.subject.otherMobile shopping intentionen_US
dc.subject.otherInnovativenessen_US
dc.subject.otherTrusten_US
dc.subject.otherRelationship driversen_US
dc.subject.otherEnjoymenten_US
dc.subject.otherMobile skillfulnessen_US
dc.subject.otherSEM (Structural Equation Modeling)en_US
dc.titleMobile Shopping Consumers’ Behavior: An Exploratory Study and Reviewen_US
dc.typeArticleen_US
dc.contributor.departmentΤμήμα Εφαρμοσμένης Πληροφορικήςen_US
local.identifier.volume13en_US
local.identifier.issue1en_US
local.identifier.firstpage71en_US
local.identifier.lastpage90en_US
local.identifier.eissn0718–1876en_US
Εμφανίζεται στις Συλλογές: Τμήμα Εφαρμοσμένης Πληροφορικής

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Jtaer_2018mobile shopping consbeh.pdfSaprikis, V., Markos, A., Zarmpou, T., & Vlachopoulou, M. (2018). Mobile shopping consumers' behavior: an exploratory study and review. Journal of theoretical and applied electronic commerce research, 13(1), 71-90.764,61 kBAdobe PDFΠροβολή/Ανοιγμα


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