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Title: Artificial Intelligence and Business Strategy towards Digital Transformation: A Research Agenda
Authors: Kitsios, Fotis
Kamariotou, Maria
Type: Article
Subjects: FRASCATI::Social sciences::Economics and Business::Business and Management
FRASCATI::Engineering and technology::Electrical engineering, Electronic engineering, Information engineering
Keywords: artificial intelligence
business strategy
digital transformation
information technology
Industry 4.0
sustainable competitive advantage
Issue Date: 2021
Source: Sustainability
Volume: 13
Issue: 4
First Page: 2025
Abstract: In the past decade, current literature and businesses have drawn attention to Artificial Intelligence (AI) tools and in particular to the advances in machine learning techniques. Nevertheless, while the AI technology offers great potential to solve difficulties, challenges remain implicated in practical implementation and lack of expertise in the strategic usage of AI to create business value. This paper aims to implement a systematic literature review analyzing convergence of the AI and corporate strategy and develop a theoretical model incorporating issues based on the existing research in this field. Eighty-one peer-reviewed articles were discussed on the basis of research methodology from Webster and Watson (2002). In addition to gaps in future research, a theoretical model is developed, discussing the four sources of value creation: AI and Machine Learning in organizations; alignment of AI tools and Information Technology (IT) with organizational strategy; AI, knowledge management and decision-making process; and AI, service innovation and value. These outcomes lead to both theoretical and managerial viewpoints, with extensive possibilities to generate new methods and types of management practices.
ISSN: 2071-1050
Other Identifiers: 10.3390/su13042025
Appears in Collections:Department of Applied Informatics

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