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Title: Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services
Authors: Kitsios, Fotis
Doumpos, Michael
Grigoroudis, Evangelos
Zopounidis, Constantin
Type: Article
Subjects: FRASCATI::Social sciences::Economics and Business::Business and Management
FRASCATI::Engineering and technology::Electrical engineering, Electronic engineering, Information engineering
Keywords: New service development
Service innovation
Hospitality services
Multicriteria analysis
Critical success criteria
Issue Date: 2008
Source: Operational Research
Volume: 9
Issue: 1
First Page: 17
Last Page: 33
Abstract: The purpose of this study is to gain insight into criteria that contribute to the success in new service development (NSD) projects in the hospitality economy. The results of the exploratory study are conducted in a precise predictive model for the successful hotel services. The analysis is based on data collected via in depth structured interview with questionnaires from hotel managers knowledgeable about NSD in their organization. A multicriteria methodology is used to examine the potential of a predictive model for successful NSD projects in the hotel sector. A comparative analysis with other popular classification methods is also performed.
ISSN: 1109-2858
Other Identifiers: 10.1007/s12351-008-0025-3
Appears in Collections:Department of Applied Informatics

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