Conducting business in Greece: A brief for international managers

Abstract

Greece has emerged in recent years as an attractive business destination for international companies. European Union membership and the adoption of the euro have greatly changed the Greek economy. This article outlines recent changes in the Greek political and economic environment and the opportunities and challenges that international managers face in Greece. Energy, technology, tourism, and food and beverage industries are the hot sectors of the economy where foreign investors are expected to concentrate their interest in the future.