The Triple-A Framework for Serving Humanity with Service Research

Abstract

Purpose – This paper proposes a conceptual framework for service research and introduces the first ServCollab special issue on the topic “Broadening and Reinvigorating the Service Discipline to Reduce Human Suffering and Improve Well-Being”. Design/methodology/approach – Building on previous knowledge and personal reflections, we developed the “Triple-A Framework for Serving Humanity with Service Research,” which identifies three crucial features of conducting ethical service research: Authentic, Advancing, and Applicable. Findings – In terms of the research scope, the Triple-A framework proposes that service research should be Authentic in its approach, topics of investigation, research questions, and theories/frameworks used. Service scholars should close current research gaps using theories, methods, a team of investigators, and data that Advance service research. Moreover, service research should be applicable by positively impacting society/planet earth, policy makers, organizations, and people. Finally, ethical standards should be met in the application of all three features of service research. Practical implications –Practical guidelines are provided to service researchers for conducting research useful for theory development and practical application. Social implications - The proposed framework pushes service research to be original, insightful, imaginative, responsible, and relevant by seeking to improve individual and society's well-being. Originality/value – The authors propose a novel perspective, the “Triple-A Framework for Serving Humanity with Service Research," to guide service scholars in conducting state-of-theart and methodologically rigorous research.