Please use this identifier to cite or link to this item:
https://ruomo.lib.uom.gr/handle/7000/1560
Title: | Esports as playful consumption experiences: Examining the antecedents and consequences of game engagement |
Authors: | Zaib Abbasi, Amir Alqahtani, Nasser Tsiotsou, Rodoula H. Rehman, Umair Hooi Ting, Ding |
Type: | Article |
Subjects: | FRASCATI::Social sciences FRASCATI::Social sciences::Economics and Business |
Keywords: | Esports Online reviews Consumer videogame engagement eWOM Uses and gratification theory Playful consumption experiences |
Issue Date: | Feb-2023 |
Source: | Telematics and Informatics |
Volume: | 77 |
First Page: | 101937 |
Abstract: | This study aims to propose and test a conceptual model identifying playful-consumption experiences (i.e., role-projection, fantasy, escapism, enjoyment, sensory experiences, emotional involvement, and arousal) as potential drivers of consumer esports videogame engagement as well as continuance intentions, electronic word-of-mouth (eWOM), and online reviews as possible outcomes. Using the esports games' context and analyzing data from 290 gamers, the study utilized PLS-SEM using SmartPLS 3.3.9 to test the structural model. The results showed that the proposed playful-consumption experiences such as enjoyment, sensory experiences, emotional involvement, and arousal positively affect consumers’ esports game engagement. Furthermore, the results indicate the positive influence of esports game engagement on continuance intentions to play esports, eWOM and post online reviews. This study extends the esports gaming literature by examining both the antecedents and consequences of esports game engagement and provides valuable theoretical and practical implications. |
URI: | https://doi.org/10.1016/j.tele.2023.101937 https://ruomo.lib.uom.gr/handle/7000/1560 |
ISSN: | 0736-5853 |
Other Identifiers: | 10.1016/j.tele.2023.101937 |
Appears in Collections: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
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ARTICLE PREPUBLICATION PROOFS.pdf Until 2025-01-31 | 735,98 kB | Adobe PDF | View/Open Request a copy |
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