Please use this identifier to cite or link to this item: https://ruomo.lib.uom.gr/handle/7000/403
Title: Aligning customer requirements and organizational constraints to service processes and strategies
Authors: Paltayian, George
Gotzamani, Katerina D.
Georgiou, Andreas C.
Andronikidis, Andreas
Type: Article
Subjects: FRASCATI::Social sciences
Issue Date: 2017
Source: Business Process Management Journal
Volume: 23
Issue: 5
First Page: 1018
Last Page: 1042
Abstract: Purpose Recognizing the fundamental role of quality as a means to differentiate service organizations, the purpose of this paper is to propose a strategic decision making framework for service organizations, which prioritizes performance improvement strategies that are rooted to customer requirements, organizational goals and constrained by organizational resources. Design/methodology/approach The proposed framework is realized through the implementation of two stages and four distinct phases mirroring the combination of enhanced quality function deployment (first stage), and zero-one goal programming (second stage). It proposes the utilization of a mix of qualitative and quantitative methods, and the collection of data from multiple sources including customers, middle, and top management. Findings The application and validation of the proposed framework utilizes information from both customers and employees in the bank services sector. Overall, results from the specific study revealed that a combination of “reengineering” and “expansion” strategies was more appropriate corresponding to customer priorities, organizational goals and effective utilization of available resources. Originality/value The paper presents a novel two stage strategic framework for service organizations. It utilizes a balanced mixture of qualitative and quantitative methods in an effort to capture and delineate elusive customer requirements and design characteristics of services, allowing the assessment of different combinations of quality improvement strategies in response to management objectives.
URI: https://doi.org/10.1108/BPMJ-10-2015-0140
https://ruomo.lib.uom.gr/handle/7000/403
ISSN: 1463-7154
Other Identifiers: 10.1108/BPMJ-10-2015-0140
Appears in Collections:Department of Business Administration

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