Strategic planning for virtual exhibitions and visitors’ experience: A multidisciplinary approach for museums in the digital age

Abstract

The research objectives of this paper are the recognition of the fundamental– and frequently ignored – principles of what it entails to be ‘digital’ in cultural background and conclusions on the strategic planning for the growth of digital museums. In this paper current history of cultural heritage are divided into two broad parts – digital technology and digital strategy and transformation. The digital technology aspect reveals that current technological developments have opened a completely new phase of understanding and innovation potentials in the cultural subject. Digital strategy and transformation aspect reveals that technology has constantly played a significant role in forward-looking visions about the museums of the future. The ever-increasing development in technology creates a thriving market for digital museum services and solutions. There is a push for museums that tries to solve the problems of interaction and engagement, thereby creating a conducive environment for a digital heritage economy.