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Title: The Impact of National Animosity on Consumer Purchases
Authors: Nakos, George E.
Hajidimitriou, Yannis A.
Type: Article
Subjects: FRASCATI::Social sciences::Economics and Business::Business and Management
Keywords: Consumer animosity
consumer ethnocentrism
country of origin
product quality
Issue Date: 2007
Source: Journal of International Consumer Marketing
Volume: 19
Issue: 3
First Page: 53
Last Page: 72
Abstract: This study examines the validity of the animosity construct in a new social context. Moreover, this study breaks new ground by examining the impact of personal characteristics on the animosity towards products originating in a specific country. For example, what impact would attributes like the educational background of the respondent, his or her age, gender, and knowledge of foreign languages have, in moderating this animosity? The findings of the study show strong support for the animosity construct and the modifying power of personal characteristics.
ISSN: 0896-1530
Electronic ISSN: 1528-7068
Other Identifiers: 10.1300/J046v19n03_04
Appears in Collections:Department of Business Administration

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