1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Αποτελέσματα 1-10 από 16 (χρόνος αναζήτησης: 0.024 δευτερόλεπτα).
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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
2022The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek YogurtKaragiannis, Dimitrios; Hatzithomas, Leonidas; Fotiadis, Thomas A.; Gasteratos, Antonios
2022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C.; Hatzithomas, Leonidas; Tsichla, Eirini; Boutsouki, Christina
2022Evaluating the Use of QR Codes on Food ProductsRotsios, Konstantinos; Konstantoglou, Aggeliki; Folinas, Dimitrios; Fotiadis, Thomas A.; Hatzithomas, Leonidas; Boutsouki, Christina
29-Ιου-2022An Exploratory DEA and Machine Learning Framework for the Evaluation and Analysis of Sustainability Composite Indicators in the EUTsaples, Georgios; Papathanasiou, Jason; Georgiou, Andreas C.
2022Delineating Transformative Value Creation through Service Communications: An Integrative FrameworkTsiotsou, Rodoula H.; Diehl, Sandra
2022Spatio-temporal efficiency measurement under undesirable outputs using multi-objective programming: a GAMS representationPetridis, Konstantinos
23-Φεβ-2022Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysisRadojevic, Predrag; Manic, Slavica; Churlei, Edward; Hatzithomas, Leonidas; Suluburic, Adam
7-Ιου-2022Femvertising practices on social media: a comparison of luxury and non-luxury brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Hatzithomas, Leonidas; Chaput, Luciana
2022The influence of leadership on strategic flexibility and business performance: the mediating role of talent managementKafetzopoulos, Dimitrios; Psomas, Evangelos; Bouranta, Nancy
2022The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation modelRiskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi (Evi); Tsourvakas, George
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