1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Αποτελέσματα από Τεκμήρια:
Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
2021Metaphors and Body Copy in Online Advertising EffectivenessHatzithomas, Leonidas; Manolopoulou, Aikaterini; Margariti, Kostoula; Boutsouki, Christina; Koumpis, Dimitrios
25-Αυγ-2021The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation ModelHatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2022The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek YogurtKaragiannis, Dimitrios; Hatzithomas, Leonidas; Fotiadis, Thomas A.; Gasteratos, Antonios
2022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C.; Hatzithomas, Leonidas; Tsichla, Eirini; Boutsouki, Christina
2022Evaluating the Use of QR Codes on Food ProductsRotsios, Konstantinos; Konstantoglou, Aggeliki; Folinas, Dimitrios; Fotiadis, Thomas A.; Hatzithomas, Leonidas; Boutsouki, Christina
3-Αυγ-2018Gender stereotypes in advertisements for male politicians: longitudinal evidence from GreeceKotzaivazoglou, Iordanis; Hatzithomas, Leonidas; Tsichla, Eirini
23-Φεβ-2022Organizational determinants as antecedent factors of export marketing strategy archetypes of agri-food firms: a three country analysisRadojevic, Predrag; Manic, Slavica; Churlei, Edward; Hatzithomas, Leonidas; Suluburic, Adam
Ιαν-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos
7-Ιου-2022Femvertising practices on social media: a comparison of luxury and non-luxury brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Hatzithomas, Leonidas; Chaput, Luciana
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