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University of Macedonia
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https://ruomo.lib.uom.gr/handle/7000/958| Title: | Evaluation of new service development strategies using multicriteria analysis: predicting the success of innovative hospitality services |
| Authors: | Kitsios, Fotis Doumpos, Michael Grigoroudis, Evangelos Zopounidis, Constantin |
| Type: | Article |
| Subjects: | FRASCATI::Social sciences::Economics and Business::Business and Management FRASCATI::Engineering and technology::Electrical engineering, Electronic engineering, Information engineering |
| Keywords: | New service development Service innovation Hospitality services Tourism Multicriteria analysis Critical success criteria |
| Issue Date: | 2008 |
| Source: | Operational Research |
| Volume: | 9 |
| Issue: | 1 |
| First Page: | 17 |
| Last Page: | 33 |
| Abstract: | The purpose of this study is to gain insight into criteria that contribute to the success in new service development (NSD) projects in the hospitality economy. The results of the exploratory study are conducted in a precise predictive model for the successful hotel services. The analysis is based on data collected via in depth structured interview with questionnaires from hotel managers knowledgeable about NSD in their organization. A multicriteria methodology is used to examine the potential of a predictive model for successful NSD projects in the hotel sector. A comparative analysis with other popular classification methods is also performed. |
| URI: | https://doi.org/10.1007/s12351-008-0025-3 https://ruomo.lib.uom.gr/handle/7000/958 |
| ISSN: | 1109-2858 1866-1505 |
| Other Identifiers: | 10.1007/s12351-008-0025-3 |
| Appears in Collections: | Department of Applied Informatics |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Evaluation of new services development strategies using multicriteria analysis Predicting the success of innovative hospitality services.pdf | 916,44 kB | Adobe PDF | View/Open |
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