Please use this identifier to cite or link to this item:
https://ruomo.lib.uom.gr/handle/7000/1818
Title: | The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation model |
Authors: | Riskos, Kyriakos Hatzithomas, Leonidas Dekoulou, Paraskevi (Evi) Tsourvakas, George |
Type: | Article |
Subjects: | FRASCATI::Social sciences::Economics and Business::Business and Management |
Keywords: | news media brands consumer brand engagement mediation model entertainment |
Issue Date: | 2022 |
Source: | Journal of Media Business Studies |
Volume: | 19 |
Issue: | 1 |
First Page: | 1 |
Last Page: | 28 |
Abstract: | Given that the current media condition provides numerous channels that create interaction between news media brands and consumers, the concept of consumer brand engagement (CBE), referred as being the interactive relationships between consumers and brands is more crucial than ever in the media sector. The purpose of this study is to examine the direct and indirect effects of three motives, utility, entertainment, and pass time, on consumer brand engagement for online news media brands. A causal model that illustrates both the direct and indirect effects of the three motives on CBE reveals the critical role of entertainment as a mediator. Utility and entertainment positively impact CBE, whereas pass time is negatively associated with CBE for online news media brands. Entertainment positively mediates the relationship between utility and CBE as well as influencing the negative relationship between pass time and CBE. |
URI: | https://doi.org/10.1080/16522354.2021.1887439 https://ruomo.lib.uom.gr/handle/7000/1818 |
ISSN: | 1652-2354 2376-2977 |
Other Identifiers: | 10.1080/16522354.2021.1887439 |
Appears in Collections: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
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The influence of entertainment.pdf | The influence of entertainment | 297,89 kB | Adobe PDF | View/Open |
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