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https://ruomo.lib.uom.gr/handle/7000/184| Title: | Blueprinting an Event & Customer Oriented Marketing Mix: The Case of the Sfendami Mountain Festival Small Scale Event |
| Authors: | Gkarane, Sofia |
| Editors: | Vassiliadis, Chris A. |
| Type: | Article |
| Subjects: | FRASCATI::Social sciences FRASCATI::Social sciences |
| Issue Date: | 2016 |
| Source: | International Journal of Strategic Innovative Marketing |
| Volume: | 3 |
| Issue: | 1 |
| First Page: | 13 |
| Last Page: | 28 |
| URI: | https://doi.org/10.15556/IJSIM.03.01.002 https://ruomo.lib.uom.gr/handle/7000/184 |
| ISSN: | 2241-8407 |
| Electronic ISSN: | 2241-8407 |
| Other Identifiers: | 10.15556/IJSIM.03.01.002 |
| Appears in Collections: | Department of Business Administration |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10.15556IJSIM.03.01.002.pdf | 1,03 MB | Adobe PDF | View/Open |
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