1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Αποτελέσματα από Τεκμήρια:
Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
2020Gender stereotypes in original digital video advertisingAramendia-Muneta, Maria Elena; Olarte-Pascual, Cristina; Hatzithomas, Leonidas
2020Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in TourismKatsikari, Christina; Hatzithomas, Leonidas; Fotiadis, Thomas A.; Folinas, Dimitrios
25-Αυγ-2021The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation ModelHatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
2021Metaphors and Body Copy in Online Advertising EffectivenessHatzithomas, Leonidas; Manolopoulou, Aikaterini; Margariti, Kostoula; Boutsouki, Christina; Koumpis, Dimitrios
2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
4-Απρ-2023Display advertising: the role of context and advertising appeals from a resistance perspectiveTsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin
1-Ιου-2022Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasureMargariti, Kostoula; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
7-Ιου-2022Femvertising practices on social media: a comparison of luxury and non-luxury brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Hatzithomas, Leonidas; Chaput, Luciana
2022Green Advertising on Social Media: A Systematic Literature ReviewKtisti, Evangelia; Hatzithomas, Leonidas; Boutsouki, Christina
2022Face reading the emotions of gelotophobes toward disparaging humorous advertisingVoutsa, Maria C.; Hatzithomas, Leonidas; Tsichla, Eirini; Boutsouki, Christina
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