Browsing by Author Boutsouki, Christina

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Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2019The dilemma of luxury brand extensionsMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas
Jun-2017Effects of Personality Traits on Facebook UseHatzithomas, Leonidas; Misirlis, Nikolaos; Boutsouki, Christina; Vlachopoulou, Maro
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
2019Greek political advertising in retrospect: a longitudinal approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Konstantinos
25-Aug-2021The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation ModelHatzithomas, Leonidas; Boutsouki, Christina; Theodorakioglou, Fotini; Papadopoulou, Evanthia
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2021Metaphors and Body Copy in Online Advertising EffectivenessHatzithomas, Leonidas; Manolopoulou, Aikaterini; Margariti, Kostoula; Boutsouki, Christina; Koumpis, Dimitrios
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
Jan-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos