1. Ιδρυματικό Αποθετήριο Ακαδημαϊκής Έρευνας RUOMO

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Ημερομηνία ΈκδοσηςΤίτλοςΣυγγραφέας(εις)
7-Ιου-2022Femvertising practices on social media: a comparison of luxury and non-luxury brandsMichaelidou, Nina; Siamagka, Nikoletta Theofania; Hatzithomas, Leonidas; Chaput, Luciana
2022The influence of entertainment, utility and pass time on consumer brand engagement for news media brands: a mediation modelRiskos, Kyriakos; Hatzithomas, Leonidas; Dekoulou, Paraskevi (Evi); Tsourvakas, George
2019The dilemma of luxury brand extensionsMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
2018The impact of atmospherics on WOM about short life-cycle products: the case of motion picturesHatzithomas, Leonidas; Gkorezis, Panagiotis; Zotou, Athina Y.; Tsourvakas, George
2022Green Advertising on Social Media: A Systematic Literature ReviewKtisti, Evangelia; Hatzithomas, Leonidas; Boutsouki, Christina
2019Greek political advertising in retrospect: a longitudinal approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Konstantinos
2020Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in TourismKatsikari, Christina; Hatzithomas, Leonidas; Fotiadis, Thomas A.; Folinas, Dimitrios
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2021A superiority–inferiority hypothesis on disparagement humor: The role of disposition toward ridiculeHatzithomas, Leonidas; Voutsa, Maria C.; Boutsouki, Christina; Zotos, Yorgos
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