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Title: Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Authors: Tzoumaka, Eugenia
Tsiotsou, Rodoula H.
Siomkos, George
Subjects: FRASCATI::Social sciences::Economics and Business
FRASCATI::Social sciences::Media and communications
Issue Date: 2014
Source: Journal of Marketing Communications
Volume: 22
Issue: 3
First Page: 307
Last Page: 326
ISSN: 1352-7266
Other Identifiers: 10.1080/13527266.2014.894931
Appears in Collections:Department of Business Administration

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