Browsing by Author Hatzithomas, Leonidas

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Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2019The dilemma of luxury brand extensionsMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas
Jun-2017Effects of Personality Traits on Facebook UseHatzithomas, Leonidas; Misirlis, Nikolaos; Boutsouki, Christina; Vlachopoulou, Maro
2016Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina
3-Aug-2018Gender stereotypes in advertisements for male politicians: longitudinal evidence from GreeceKotzaivazoglou, Iordanis; Hatzithomas, Leonidas; Tsichla, Eirini
2019Greek political advertising in retrospect: a longitudinal approachTsichla, Eirini; Hatzithomas, Leonidas; Boutsouki, Christina; Zotos, Konstantinos
2018The impact of atmospherics on WOM about short life-cycle products: the case of motion picturesHatzithomas, Leonidas; Gkorezis, Panagiotis; Zotou, Athina Y.; Tsourvakas, George
2016A Longitudinal Analysis of the Changing Roles of Gender In Advertising: A Content Analysis of Super Bowl CommercialsHatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina
2016The role of economic conditions on humor generation and attitude towards humorous TV commercialsHatzithomas, Leonidas; Boutsouki, Christina; Zotos, Yorgos
2016Standardization, Adaptation, and Personalization of International Corporate Social Media CommunicationsHatzithomas, Leonidas; Fotiadis, Thomas A.; Coudounaris, Dafnis N.
Jan-2019Visual metaphors in food advertising: A cross-cultural studyMargariti, Kostoula; Boutsouki, Christina; Hatzithomas, Leonidas; Zotos, Yorgos