Browsing by Author Tsiotsou, Rodoula H.

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Showing results 1 to 17 of 17
Issue DateTitleAuthor(s)
2014Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectivenessTzoumaka, Eugenia; Tsiotsou, Rodoula H.; Siomkos, George
Apr-2023Delineating the role of mood maintenance in augmenting reality (AR) service experiences: An application in tourismTsiotsou, Rodoula H.; Liu, Ben S.
2022Delineating Transformative Value Creation through Service Communications: An Integrative FrameworkTsiotsou, Rodoula H.; Diehl, Sandra
4-Apr-2023Display advertising: the role of context and advertising appeals from a resistance perspectiveTsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin
Feb-2023Esports as playful consumption experiences: Examining the antecedents and consequences of game engagementZaib Abbasi, Amir; Alqahtani, Nasser; Tsiotsou, Rodoula H.; Rehman, Umair; Hooi Ting, Ding
2016A framework for innovative service designFurrer, Olivier; Sudharshan, D.; Tsiotsou, Rodoula H.; Liu, Ben S.
2022Identifying Value-Creating Aspects in Luxury Hotel Services via Third-Party Online Reviews: A Cross-Cultural StudyTsiotsou, Rodoula H.
2022In-Home Service Consumption: A Systematic Review, Integrative Framework, and Future Research AgendaTsiotsou, Rodoula H.; Boukis, Achilleas
2021Introducing Relational Dialectics on Actor Engagement in the Social Media EcosystemTsiotsou, Rodoula H.
Mar-2023Investigating the impact of social media images’ value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approachAbbasi, Amir Zaib; Tsiotsou, Rodoula H.; Hussain, Khalil; Rather, Raouf Ahmad; Ting, Ding Hooi
2022The “Nip and Tuck” Service Framework: Bright and Dark Side of Beautification/Modification ServicesTsiotsou, Rodoula H.; Klaus, Phil
2019Rate my firm: cultural differences in service evaluationsTsiotsou, Rodoula H.
Feb-2016A service ecosystem experience-based framework for sport marketingTsiotsou, Rodoula H.
2016The social aspects of consumption as predictors of consumer loyaltyTsiotsou, Rodoula H.
2022Theory Generation from Literature Reviews: A Methodological GuidanceTsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; Loureiro, Sandra Maria Correia
2022The Triple-A Framework for Serving Humanity with Service ResearchKabadayi, Sertan; Tsiotsou, Rodoula H.
28-Jun-2023Trust recovery tactics in financial services: the moderating role of service failure severityRaza, Ali; Tsiotsou, Rodoula H.; Sarfraz, Muhammad; Ishaq, Muhammad Ishtiaq